Il Belga Barbuto Olio da Barba No. 01 met houten reis-pipet — premium baardolie

Dossier No. 01

One scent becomes No. 01. Follow the selection up close.

Twenty-three scent candidates, developed with our lab in Salento. In this dossier we document every step towards Olio da Barba No. 01, from the first test strips to the final choice. No highlight reel. The work as it really is.

Where we stand

The journey to No. 01.

Completed

01. Scent development

Twenty-three scent candidates, developed with our lab in Salento. Each with its own character, all rooted in the Mediterranean landscape.

In progress

02. Selection

From twenty-three scents to a handful of finalists. Every scent was discussed in detail and critically assessed by us and the development team.

Up next

03. The panel

The finalists go to a panel of women and men, bearded and clean-shaven alike. Because an exceptional scent wins everyone over.

Up next

04. Edition No. 01

Testing, production and the first edition. Edition No. 01 will appear when the scent is ready. Not before.

The dossier

All episodes.

Every step in the development gets its own episode. New episodes appear here automatically.

View all dossier articles

What comes next

No. 01 is a first edition, not a one-off experiment.

Every edition gets its own dossier: the same selection, the same openness, a different scent. What we learn here about twenty-three candidates, we carry into the next one. Where that eventually grows, you'll read in our story.

Our Story